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What's the deal with BEAM®?


BEAM® is an innovative, holistic approach with which market effects and market potentials can be forecast valid with a result accuracy that is unmatched so far. It is a major step forward in comparison to the result accuracy of current market research approaches by realistically mirroring real markets in a simulation model market. The simulation model is based on an approach with roots in econo physics and mathematics that allows to precisely calculate buying decision processes and their key drivers. Therewith, market success chances of strategic goals, directions and measures can be verified holistically. A new level of quality within elicitation and interconnection of relevant market information makes that possible.

The advantage of our model is that it delivers precise market figures for decision-makers and reveals potentials for actions — before they will be implemented into the real market.

BEAM® = "glocal" applicability

An essential advantage of BEAM® is that it is applicable both locally and globally without loss of power. So, it can be integrated into all types of organisations without any problem. The model creates an important added value especially for international companies, because it validly considers country-specific circumstances, e.g. cultural differences.

The equation of the entrepreneurial success of BEAM® is simple:

    HIGH Customer & Industry Focus
+  PERFECT Product Management / R&D
+  PERFECT Brand / Value Proposition
+  PERFECT Trend / Innovation Management
+  PERFECT Marketing & Sales Strategy
+  PERFECT Pricing Strategy
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The BEAM® module concept

With BEAM® we created a modular concept that allows us to assemble an individual service package out of different BEAM® performance dimensions. In every individual service package only these BEAM® performance dimensions are included that are really needed for the client tasks. That means: maximum transparency and maximum cost efficiency for our clients.

Best for both worlds – BEAM® is used for B2B and B2C

Basically, for us it is important in what kind of relationship our clients deal with their customers. For companies that are positioned in the Business-to-Business area there are fundamental other challenges regarding customer relation than for companies in the Business-to-Costumer/Consumer area.